Internet marketing or Online Marketing is a form of advertising that uses the Web or the internet to market products and services. The reasons why internet marketing is popular are as follows:

•  it drives more sales to the business
•  it helps establish and promote brands
•  it helps build and increase reputation
•  it allows for faster communication to potential and existing customers
•  it helps extend the reach of businesses as information about the business is readily available on  the web
•  it allows for an easier way to change or develop marketing strategies as analytics and insights  about a particular content can be viewed

The statistics of the benefits of online advertising are undeniable. In fact, according to the CMO Council, “Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. December 2014” More so, with the use of mobile devices right now so information about businesses are available on-the-go. According to their report, “About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014″ And to think that the percentage report was generated last year. Think how much it grew this year and the years to come!

Internet Marketing or Online marketing can be broken down to Different Campaign Categories:

• Search Engine Optimization for national marketing
• Search Engine Optimization for local marketing
• On-Site SEO
• Off Site SEO
•  Video Marketing
• Social Media Management
• Pay Per Click (Google PPC, Facebook PPC)
• Online Reputation Management
• Blogging
• Email Marketing
• Revenue Sharing per TV to Online Action
• Radio Local and National
• TV Local and National
• Amazon.com Marketing
• Craiglist Marketing
• Article Marketing
• Web Design
• Local Deals
• Rebranding and Brand Marketing
  

  Marketing Business Strategy Concept